Global Business Development with AI transition
Based on Human-Centered Artificial Intelligence
Global Business Development in a New Era
International expansion, market entry, cross-border partnerships, and technology commercialization require more than sales expertise. They require:
Structured international project management
Market and customer intelligence
Strategic positioning and negotiation
Technology transfer capability
Responsible use of AI
This course integrates all five into one coherent development system.
Learning Pathway Overview
Learners (HAI)
Foundations of business development, technology transfer, and AI literacy.
Managerial (HAI)
Structured methods, project definition, and AI-supported decision making.
Professional (HAI)
Implementation, transformation, and complex international projects.
Expert (HAI)
Transition consulting, AI strategy, and organizational transformation.
Human-Centered AI (HAI)
Human-Centred AI stands for improving human
capabilities to use AI in decision-making. One of
the most valuable skills in thinking, leadership and
using AI is asking the “right” questions. This can be learned through attitude, technique, and practice.
The IMLead® Heptathlon approach provides the framework for innovation by involving people in decision-making processes and focusing on partnerships, ethical considerations, and user experience.
Global Business Development Programs (HAI)
LEARNERS
Global Business Development – Learner (HAI)
Duration:
Self paced
Workload:
110 Hours
Format:
Online
Fee:
€ 699
Build the foundation of global business development and learn how to use AI responsibly for research, analysis, and communication.
What you will be able to do
- Understand global market entry logic and growth pathways
- Use AI for structured learning, writing, and analysis
- Apply the IMLead® Heptathlon as a foundation framework
Certification
Certificate of Successful Participation
MANAGERIAL
Global Business Development – Manager (HAI)
Duration:
1.5 Months
Workload:
250 Hours
Format:
Online + Coaching
Fee:
€ 3,950
Learn to structure and lead international business development initiatives, including technology transfer projects, supported by AI-based decision tools.
What you will be able to do
Define scope, stakeholders, and execution architecture
Validate markets and strategy with structured methods
Use AI for research, scenarios, and communication discipline
Certification
CERTIFIED IMLEAD® BDM HAI
Certified IMLead® Business Development ManagerHAI
PROFESSIONAL
Global Business Development – Professional (HAI)
Duration:
4.5 Months
Workload:
600 Hours
Format:
Online + Colloquium + Project
Fee:
€ 18,500
Move from leadership to implementation: execute complex global business development programs and integrate AI into innovation and transformation work.
What you will be able to do
Lead multi-country initiatives and advanced coordination
Apply AI to innovation, validation, and transformation design
Deliver a formal project result with presentation
Certification
CERTIFIED IMLEAD® BDPHAI
Certified IMLead® Business Development ProfessionalHAI
EXPERT
Global Business Development – Expert (AI Pioneer)
Duration:
3 Months + Project work
Workload:
Project Based
Format:
Online + Coaching
Fee:
€ 3,250
For senior leaders and consultants: design and deliver an AI-enabled transition program with workshops, consulting, and coaching anchored in a real strategic initiative.
What you will be able to do
Define AI strategy, governance, and transformation roadmap
Lead system-level transition across functions and stakeholders
Execute a consulting-grade project with measurable outcomes
Certification
CERTIFIED IMLEAD® BDEHAI
Certified IMLead® Business Development ExpertHAI
Organizational Development Programs
In addition to individual enrollment, we offer:
Cohort-based corporate programs
AI transformation workshops
Executive advisory integration
Customized business development intensives
Programs can be aligned to organizational strategy and transformation timelines.
FAQ
No prior technical AI expertise is required.
AI competence is developed progressively within the programs.
Participants learn structured, human-centric application of AI tools for business analysis, communication, and strategic decision-making.
At advanced levels, AI integration moves towards transformation and governance rather than technical programming.
The programs are application-driven.
Each certification level includes structured project work based on real or realistically simulated business scenarios.
Participants are required to develop, document, and present their project outcomes.
Certification is awarded based on demonstrated competence, not attendance alone.
Assessment is based on:
Completion of required modules
Active participation in structured sessions
Submission of project documentation
Formal presentation and evaluation of results
At higher levels, project evaluation includes strategic coherence, implementation feasibility, and integration of AI-supported analysis.
Yes.
Cohort-based enrollment and customized organizational formats are available.
Programs can be aligned with company-specific transformation initiatives or international expansion strategies.
Group pricing applies to certain Expert-level packages.
No. These programs provide professional certification based on the IMLead® framework.
They are positioned as structured executive education and professional development programs rather than university degree programs.
Projects vary depending on professional background and program level.
Examples include:
International market entry strategies
Cross-border partnership structuring
Manufacturing line transfer
Technology commercialization roadmap
AI-enabled business development transformation
Global stakeholder communication architecture
Projects are expected to reflect real-world complexity.
If uncertain, applicants are encouraged to request a program alignment conversation.
During this discussion, professional background, responsibilities, and goals are reviewed to determine the appropriate entry level.
The distinguishing elements are:
Integration of global business development and technology transfer
Structured IMLead® Heptathlon methodology
Progressive AI integration
Mandatory applied project execution
Executive-level transformation pathway
The programs are designed as a coherent system rather than isolated short courses.
Contact Us
For individual program consultation, corporate cohort enrollment, executive advisory inquiries, certification verification, or schedule a consultation call. please contact us at info@eabw.org
How to reach us
Export-Akademie Baden-Württemberg GmbH
-
Konrad-Adenauer-Strasse 13
72072 Tübingen
Germany - +49 7071 5499920
- contact@eabw.org
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