Training & Consulting for the World of Tomorrow

New Markets

why imlead®?

Are you planning to position your products and services in new markets or increase your market penetration in selected target markets? With our IMLead® concept we generate sustainable company growth and tailor all actions individually to your company.

With our international partner network, we support you in the implementation on site. Our clients appreciate our expertise, which is reflected in over 250 successfully implemented international marketing strategies and growth programs over the last 10 years.

Africa

Africa, the region of the future!

Africa has the world’s strongest population growth. While 1.3 billion people live on the continent today, this figure is expected to double to 2.5 billion by 2050. Economic output is growing even faster than the population. In Sub-Saharan Africa in particular, growth rates of around five percent per year are the norm. Almost two-thirds of the world’s unused potential agricultural land is located in Africa. In addition, there are large deposits of raw materials, including lithium and cobalt. Africa is also the region with the highest start-up growth worldwide. The second largest tropical rainforests after the Amazon are also located in Central Africa and are important CO2 reservoirs.

Together with the DGNI Society for Sustainable Industrialization, the UNECA United Nations Economic Commission for Africa, the AficanExImBank the African Development Bank and industry partners, we develop projects for the sustainable development of African regions. One focus is on southern Africa. Projects exist in the areas of special economic zones, green hydrogen, green data centers, protection zones for jungle regions, battery production, sustainable construction, bioeconomy, circular economy and waste to energy processes.

Centers of Excellence for green technologies exist in Johannesburg (South Africa) and Kinshasa (Democratic Republic of Congo).

India

India, the growth market of tomorrow!

 

According to UN estimates, India will have a population of almost 1.5 billion in just a few years and will become the largest nation on earth. IWF forecasts predict that India will become the world’s third-largest economy in 2026, behind China and the USA – ahead of Japan and Germany. India is a leader in the IT industry, where several million IT experts work, especially in the high-tech centers of Bangalore, Hyderabad and Pune. India also has more stock-listed companies than any other country. Large infrastructure projects and investments in green technologies offer good opportunities for cooperation projects.
We have been present in India since 2011 with the organizations 2Е Knowledge Ventures Pvt Ltd, Indo Euro Synchronization and Ivory Education. There, training programs and green technology projects are implemented in the areas of green hydrogen, battery production, electric charging stations, biogas, circular economy and CO2 consulting.
Centers of Excellence for green technologies and digitalization are located in Hyderabad and Delhi.

Latin
america

Latin America, an economic region on the rise!

 

The South American free trade zone Mercosur unites 260 million inhabitants of Brazil, Argentina, Paraguay, Uruguay and Venezuela. Brazil is the largest, most populous and economically strongest country in Latin America, followed by Mexico, Argentina, Colombia, Chile and Peru. These five countries are among the 50 largest economies in the world. Latin America has important raw materials, good universities and, with the Amazon, the largest and most species-rich forest on earth. Mexico, with its nearly 130 million inhabitants, is one of the most industrialized countries in Latin America. Mexico is very well positioned with the EU Global Agreement and duty-free access to the US market through the USMCA free trade agreement.
Since 1989, there has been an Export-Akademie in La Plata, Argentina. This is located at the Universidad de La Plata – Escuela de Postgrado de Marketing Internacional. In Brazil, the organization digitALE, DIGITALE DUO BR SOLUTIONS IN FOREIGN LANGUAGES in Curitiba supports. There are further partners in Chile and Mexico. Together with industrial partners, projects are implemented in the following areas: green hydrogen, green data centers, protected zones for virgin forest regions, infrastructure development, sustainable construction, bioeconomy, circular economy and waste to energy processes.
Our Center of Excellence for Green Technologies is located at the Export-Akademie in La Plata.

Russia and Central Asia

Russia and Central Asia, markets with high development potential!

 

Russia is ranked on the 11th place in the list of the largest economies in 2021. 40% of Russia’s total tax revenue is generated in the economic center of Moscow, followed by St. Petersburg. Other industrial centers exist around the cities of Nizhny Novgorod, Krasnodar, Novosibirsk, Omsk, Yekaterinburg, Samara and Tyumen. There will be large investments in the coming years in the agricultural sector, green energy, machinery and vehicle manufacturing, digitalization and the health industry. The most important economic union is the Eurasian Economic Union, which includes Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia with a population of almost 183 million people. The Central Asian states Kyrgyzstan, Kazakhstan and Uzbekistan have a need for green technologies and solutions for a sustainable agricultural economy. They are also important transit countries for global goods flows from Asia to Europe.
Since the Export-Akademie was founded in 1983, numerous projects and training programs have been implemented in Eastern Europe, Russia and Central Asia. Our regular partners include the Finance University under the Government of the Russian Federation, the Moscow Business School, the Independent Consulting Group Association of Transport Organizations in Uzbekistan and ABNTime in Kazakhstan, as well as more than 50 other companies and organizations in Eastern Europe and Central Asia.
Green projects exist in the areas of digitalization, bioeconomy and transformation of companies according to ESG criteria. We are currently developing a project to produce environmentally friendly green hydrogen. Consulting projects on carbon footprint reduction and analysis of corporate CO2 emissions are carried out in various industries. The main focus is on the transformation of steel mills to green steel production and energy production from waste.
Centers of Excellence exist in many regions of Russia and the Central Asian republics. These Centers of Excellence have different core areas each focused on the specific challenges in the regions.

We've got you covered.

On-site support and implementation

Go-to-Market-Strategy

The conception of a go-to-market strategy comprises the following building blocks:

- Assessment of the competitive environment, including the assessment of the market situation;
- Market analysis: evaluation of supply and demand for your products and services in the target market;
- Preliminary evaluation of market potential in the selected business areas;
- Competitive analysis;
- Customer analysis;
- Analysis of the market volume;
- Information on current wage and labor costs;
- Country-specific characteristics including cultural aspects;
- Fixing of the marketing mix;
- Competence system for the international business and implementing of qualification programs;
- Identification of potential partners in the country, including the characteristics of the companies, the duration of their activity on the market, the contact details of the companies and their managers, the companies’ website.

Partner Research

The identification of a suitable local business partner includes the following activities:

- Market research in the target region and identification of potential partner companies;
- Preparation of a list of potentially interested partner companies (identification of 5-10 companies);
- Initial contact with a potential partner and sending of information material provided by the client;;
- Review of the economic performance of the potential partner companies;
- Submitting a report to the client in electronic form via e-mail with contact information on potential partners.

Business Missions

The preparation, implementation and follow-up of a business initiation trip require professional guidance:

- Formulation of the objectives of the planned business trip;
- Preparation within the framework of online coaching and online training with information on German management practice;
- The conception of a company-specific program in Germany;
- Organization of business meetings, measurement visits, and management training;
- Transfers according to the training program with group support;
- Accommodation in 1-2 bedded rooms in a 3-5 star hotel; meals (breakfast, coffee break, lunch);
- Cultural programme (on request);
- Support through the letter of invitation to obtain a visa;
- Internationally recognized certificate from Export-Akademie Baden-Württemberg.

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