Information and discussion board

Sustainability of your company – how can it be evaluated
in an implementation-oriented and scientific way?

Presentation of the company benchmarking

GreenMLA® Green Management & Leadership Award 2021


Prof. Dr. Bertram Lohmüller

13th April 13:00-14:00 CET
Zoom-Meeting (German)
Meeting-ID: 935 4295 6523

15th April 13:00-14:00 CET
Zoom-Meeting (English)
Meeting-ID: 916 9855 1759

Climate change and sustainability directly effects on a purchasing decision of many customers. In this compact event you will discover a procedure on how companies can improve their sustainability and thus position themselves successfully on the market. First, this requires a detailed check of products, services and processes. It is also necessary that companies compare their individual sustainability level with other business players. This is exactly what the new scientific benchmarking project of the Export-Akademie Baden-Württemberg and the Steinbeis Global Institute Tübingen | Steinbeis-Hochschule Berlin makes possible. The GreenMLA® Green Management & Leadership Award integrates the ESG criteria of environmental factors, social issues and corporate governance into a holistic, empirically tested management concept.

The following questions will be discussed:

  • Why is the management concept so reliable in terms of sustainability?
  • How are the ESG criteria assessed?
  • What added value does the GreenMLA® offer the participating companies?

Learn more about this in our information and discussion board!
One of the developers of the GreenMLA®, Prof. Bertram Lohmüller, will explain how benchmarking works and how it can be used to increase competitiveness.

 

    Prof. Dr. Bertram Lohmüller
     
    Partner and CEO

    Innovationsmanagement, Strategieentwicklung, Marketing, Erschließung neuer Märkte, Benchmarking, praxisorientierte Managementtrainings, Projektbegleitung, Osteuropäische Märkte.

    Tel. 07071/5499921

    Email: bertram.lohmueller(at)eabw.org

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    Prof. Dr. Rolf Pfeiffer
     
    Partner and CEO

    Unternehmensführung, Marketing, Produkt-Markt-Strategien, Internationale Geschäftstätigkeit, Geschäftsanbahnung im Export, Internationale Personalentwicklung, Produktionsmanagement, Benchmarking, Unternehmensplanspiele.

    Tel. 07071/5499922

    Email: rolf.pfeiffer(at)eabw.org

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    Cornelia Röhm

     

    Project Manager

    Betreuung von Studierenden und Dozenten, Terminplanung & Koordination, Seminaranmeldungen, Administration

    Tel. 07071/5499926

    Email: cornelia.roehm(at)steinbeis.education

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    Violetta Sticker, Dipl.-Phil.

     

    Senior Project Manager

    Unternehmensführung, Marketing, Produkt-Markt-Strategien, Internationale Geschäftstätigkeit, Geschäftsanbahnung im Export, Internationale Personalentwicklung, Produktionsmanagement, Benchmarking, Unternehmensplanspiele.

    Tel. 07071/5499923

    Email: violetta.sticker(at)steinbeis.education

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    Petra Lohmüller, M.A.

     

    Petra Lohmüller

    Internationale Forschungsprojekte

    Tel. 07071/6059852
    Email: petra.lohmueller(at)steinbeis.education
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    Eugen Breining, Dipl.-Ing.
     
    Senior Project Partner

    Projektleiter, Projekmanagement, Konzeptentwicklung

    Tel. 07071/5499927

    Email: eugen.breining(at)eabw.org

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    Maria Lazareva
     
    Senior Project Manager

    Projekt “Präsenz EnergyTech India”

    Email: maria.lazareva(at)eabw.org

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    Carlos Villalba
    Senior Area Manager Latin America

    Email: carlos.villalba(at)eabw.org

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