Go-to-Market Strategy

 

The conception of a go-to-market strategy comprises the following building blocks:

 

  • Assessment of the competitive environment, including the assessment of the market situation;
  • Market analysis: evaluation of supply and demand for your products and services in the target market;
  • Preliminary evaluation of market potential in the selected business areas;
  • Competitive analysis;
  • Customer analysis;
  • Analysis of the market volume;
  • Information on current wage and labor costs;
  • Country-specific characteristics including cultural aspects;
  • Fixing of the marketing mix;
  • Competence system for the international business and implementing of qualification programs;
  • Identification of potential partners in the country, including the characteristics of the companies, the duration of their activity on the market, the contact details of the companies and their managers, the companies’ website.

    Prof. Dr. Bertram Lohmüller
     
    Partner and CEO

    Innovationsmanagement, Strategieentwicklung, Marketing, Erschließung neuer Märkte, Benchmarking, praxisorientierte Managementtrainings, Projektbegleitung, Osteuropäische Märkte.

    Tel. 07071/5499921

    Email: bertram.lohmueller(at)eabw.org

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    Prof. Dr. Rolf Pfeiffer
     
    Partner and CEO

    Unternehmensführung, Marketing, Produkt-Markt-Strategien, Internationale Geschäftstätigkeit, Geschäftsanbahnung im Export, Internationale Personalentwicklung, Produktionsmanagement, Benchmarking, Unternehmensplanspiele.

    Tel. 07071/5499922

    Email: rolf.pfeiffer(at)eabw.org

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    Cornelia Röhm

     

    Project Manager

    Betreuung von Studierenden und Dozenten, Terminplanung & Koordination, Seminaranmeldungen, Administration

    Tel. 07071/5499926

    Email: cornelia.roehm(at)steinbeis.education

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    Violetta Sticker, Dipl.-Phil.

     

    Senior Project Manager

    Unternehmensführung, Marketing, Produkt-Markt-Strategien, Internationale Geschäftstätigkeit, Geschäftsanbahnung im Export, Internationale Personalentwicklung, Produktionsmanagement, Benchmarking, Unternehmensplanspiele.

    Tel. 07071/5499923

    Email: violetta.sticker(at)steinbeis.education

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    Petra Lohmüller, M.A.

     

    Petra Lohmüller

    Internationale Forschungsprojekte

    Tel. 07071/6059852
    Email: petra.lohmueller(at)steinbeis.education
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    Eugen Breining, Dipl.-Ing.
     
    Senior Project Partner

    Projektleiter, Projekmanagement, Konzeptentwicklung

    Tel. 07071/5499927

    Email: eugen.breining(at)eabw.org

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    Maria Lazareva
     
    Senior Project Manager

    Projekt “Präsenz EnergyTech India”

    Email: maria.lazareva(at)eabw.org

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    Carlos Villalba
    Senior Area Manager Latin America

    Email: carlos.villalba(at)eabw.org

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