Go-to-Market Strategy


The conception of a go-to-market strategy comprises the following building blocks:


  • Assessment of the competitive environment, including the assessment of the market situation;
  • Market analysis: evaluation of supply and demand for your products and services in the target market;
  • Preliminary evaluation of market potential in the selected business areas;
  • Competitive analysis;
  • Customer analysis;
  • Analysis of the market volume;
  • Information on current wage and labor costs;
  • Country-specific characteristics including cultural aspects;
  • Fixing of the marketing mix;
  • Competence system for the international business and implementing of qualification programs;
  • Identification of potential partners in the country, including the characteristics of the companies, the duration of their activity on the market, the contact details of the companies and their managers, the companies’ website.