The Academy for International Business
Centres of excellence for green technologies in strategic target markets
In recent years, we have established “Centers of Excellence for Green Technologies” in strategic markets such as Argentina, Kazakhstan, Russia, Uganda, and Uzbekistan together with regional partners. With these centers, we network regional companies with German companies. Together with our local partners, we implement technology projects on-site and support German companies in localizing their business activities. The centers of excellence have different focuses depending on the partner organization. An overview is shown in the following table.
Are you planning to position your products and services in new markets or increase your market penetration in selected target markets? With our IMLead® concept we generate sustainable company growth and tailor all actions individually to your company.
With our international partner network we support you in the implementation on site. Our clients appreciate our expertise, which is reflected in over 250 successfully implemented international marketing strategies and growth programs over the last 10 years.
The Caspian Sea, with an area of 380,000 km², is the world’s largest inland sea, at the interface between Europe and Asia. The region’s economic, cultural and ethnic ties makes the Caspian Sea a regional center.
The Caspian region with its vast oil and gas reserves is an increasingly important source of energy. The Caspian Sea, the world’s largest saltwater lake, is also the source of more than 90 percent of the world’s caviar.
The region is also an important transit hub for various goods and plays an important role in the “New Silk Road” and the “North-South corridor”, among others. The sea’s ports in Russia, Azerbaijan, Kazakhstan, Iran and Turkmenistan are strategic intersections of several international transport corridors.
International Manager Groups
Successful market development of emerging regions Market potential in India, Russia, South America, Central Asia Lift, and use Which knowledge and which competencies are necessary for the development of emerging markets? Which growth strategy is most successful – new markets and/or new products? Which controlling interventions can bring exactly those movements and changes into the company that are elementary for activating the potentials in the target markets? In order to successfully master these challenges, we have established regional competence centers for Eastern Europe/Central Asia, India, South America, and Africa in recent years. Here they support employees in the respective national language and with their country-specific know-how in an individual and target-oriented manner.2020 the following groups of countries will be guests of the Export Academy Baden-Württemberg:
Georgia (English-speaking): 24 February to 20 March 2020
International (Russian-speaking): 03 August to 09 October 2020 (Virtual)
International (EN/RU): 12 October to 04 December 2020 (Virtual)
International (Uzbekistan, Moldova, Kazakhstan, Kyrgyzstan) (Russian-speaking): 3 August to 9 October – distance learning (Learn platform)
With our current groups, we offer German companies the opportunity to establish economic contacts with the above-mentioned countries.
If you are interested please contact maria.lazareva(at)eabw.org
We conduct our management training and certificate courses in German and English. All trainings are offered as classroom training and distance learning.
Implementation of international projects and management skills for global management
International projects are implemented very successfully as part of the part-time Master’s program in General Management, which is conducted by our partner, the Steinbeis Global Institute Tübingen. The students work 100% in the company and are accompanied by internationally experienced “coaches” during project implementation.
You can find further information about the study program on our Steinbeis Site
The spread of the new coronavirus Sars-CoV-2 is forcing companies to adapt quickly to new challenges. New ways of doing business are required and corporate strategy must be adapted to the changing conditions. Under extreme conditions, companies are required to maintain contact with their main customers.