The Academy for International Business
The new benchmarking project “GreenMLA® Green Management & Leadership Award 2021” is launched in cooperation with the Steinbeis Global Institute Tübingen | Steinbeis University Berlin, the Maleki Group and the Export-Akademie Baden-Württemberg. Apply now!
Centres of excellence for green technologies in strategic target markets
In recent years, we have established “Centers of Excellence for Green Technologies” in strategic markets such as Argentina, Kazakhstan, Russia, Uganda, and Uzbekistan together with regional partners. With these centers, we network regional companies with German companies. Together with our local partners, we implement technology projects on-site and support German companies in localizing their business activities. The centers of excellence have different focuses depending on the partner organization. An overview is shown in the following table.
Are you planning to position your products and services in new markets or increase your market penetration in selected target markets? With our IMLead® concept we generate sustainable company growth and tailor all actions individually to your company.
With our international partner network we support you in the implementation on site. Our clients appreciate our expertise, which is reflected in over 250 successfully implemented international marketing strategies and growth programs over the last 10 years.
In cooperation with ExcelR new certified courses for building up digital competencies are launched in 2021. All courses are monitored by Steinbeis Global Institute Tübingen and are certified by Steinbeis+Akademie. The courses are provided in English language and in each course comprehensive training materials are provided. The examination will be done in the form of transfer-papers with link to a “real” projects in your organisation. For this the participants are supported individually by experts. Detailed information about the courses is given on the website of Steinbeis Global Institute Tübingen
International Manager Groups
Successful development of emerging markets
Use market potential in India, Russia, South America and Central Asia!
- Which knowledge and which competencies are necessary for the development of emerging markets?
- Which growth strategy is the most successful – new markets and/or new products?
- Which controlling interventions can bring exactly those movements and changes into the company that are elementary for activating the potentials in the target markets?
In order to successfully master these challenges, we have established regional competence centers for Eastern Europe/Central Asia, India, South America, and Africa in recent years. Here you get support in the respective national language and with the country-specific know-how in an individual and target-oriented manner.
Every year different groups of countries are the guests of the Export Academy Baden-Württemberg. With our current groups, we offer German companies the opportunity to establish economic contacts. If you are interested, please contact Maria Lazareva maria.lazareva(at)eabw.org
We conduct our management training and certificate courses in German and English. All trainings are offered as classroom training and distance learning.
International projects are implemented very successfully as part of the part-time Master’s program in General Management, which is conducted by our partner, the Steinbeis Global Institute Tübingen. The students work 100% in the company and are accompanied by internationally experienced “coaches” during project implementation.
You can find further information about the study program on our Steinbeis Site
The spread of the new coronavirus Sars-CoV-2 is forcing companies to adapt quickly to new challenges. New ways of doing business are required and corporate strategy must be adapted to the changing conditions. Under extreme conditions, companies are required to maintain contact with their main customers.