In July 2025, Export Akademie Baden-Württemberg (EABW) welcomed two distinct Brazilian delegations for focused, one-week leadership programs in Germany – each designed to deepen understanding of sustainable leadership, innovation, and cross-border technology transfer.
Group 1: Senior Executives from Brazilian Companies (July 14–18)
These experienced leaders engaged directly with German industry pioneers like Airbus Defence and Space, Würth Group’s Innovation Center CUR!O, Bosch, Mercedes-Benz, and Kärcher. Through discussions with executives such as Björn Noack (Bosch), Dr. Marc O. Schurr (Ovesco Endoscopy), and Dr. Michael Burnet (Synovo), they explored how cutting-edge technologies, from AI to hydrogen fuel cells, integrate with long-term sustainable strategies. The visits brought theory into sharp focus, revealing how innovation and leadership shape resilience in global markets.
Group 2: Executive MBA Colleagues from USP/ESALQ (July 21–25)
Blending academic insight with practical exposure, this group’s journey included conversations with Johannes Kärcher (Kärcher) and David Koester, plus visits to Zeppelin Group, Synovo, Bosch, Mercedes-Benz, and the AI hub Cyber Valley. As one participant reflected, experiencing the “hands-on culture and customer obsession” firsthand highlighted the core values driving successful companies across industries.
Both groups attended expert sessions led by Swen Heinemann (Integrata Stiftung), Dr. Ardin Djalali (itdesign GmbH) and Prof. Bertram Lohmüller (EABW), covering emerging trends in AI, ESG integration, and leadership models. These intensive weeks fostered valuable exchange and strengthened ties with Brazilian partner Instituto PECEGE (Prof. Dr. Paulo Pfeil and Prof. Dr. Ricardo Shirota).
This means more than just knowledge transfer – It’s about building lasting partnerships and shared approaches to sustainable innovation that will benefit both countries. Looking ahead, these experiences are paving the way for a new German-Brazilian Master’s program focusing on sustainable technology transfer and leadership.
We would like to thank all the companies and leaders involved for their openness and collaboration.